Cosmoprof Asia will celebrate its 20th year in November, with a focus on the latest trends in beauty and personal care. In the Discover Trends area of the show floor, visitors will be able to find a selection of innovative products and ideas from what organizers say are the three emerging segments: natural & organic, baby care and male grooming. This inaugural platform, as an integral part of the Spot on Beauty area, includes 26 companies from nine countries and regions.
 
Discover Trends will be representative of the growing number of eco-sustainable and natural beauty cosmetics. Petal Fresh from USA, for instance, offers body and hair care products formulated with 100% natural ingredients, which do not contain any harmful chemicals.
 
Rohr Remedy from Australia offers skin care products that combine “rare and unique medicines” from Australia with natural ingredients rich in essential vitamins, minerals, antioxidants, anti-bacterials and folates. Also from Australia is the Manuka Doctor’s rejuvenating Purified Bee Venom face mask.
 
Increasingly, new parents are looking for natural ingredients in baby care products. Here, First Light from Australia will feature a range of certified organic products for mom and baby.
 
Naïf from the Netherlands offers a range of products that are natural, dermatologically tested and hypoallergenic with a pH that is similar to the skin’s.
 
With a growing emphasis on men’s grooming products, exhibiting companies at Discover Trends will include Giesen & Forsthoff GmbH & Co.KG from Germany, which offers a range of elegant razors, shaving accessories and knives and manicure sets.
 
The 20th edition of Cosmoprof Asia will take place November 11-13, at the Hong Kong Convention & Exhibition Centre. Organizers say this will be the largest-ever edition with more than 2,500 exhibitors from 46 countries and regions representing Cosmetics & Toiletries, Professional Beauty & Spa, Hair, Nail, Natural Health and Packaging solutions.